Israel has become a toxic brand in the US - so its advocates are shifting tactics

Israel has become a toxic brand in the US - so its advocates are shifting tactics Submitted by Mitchell Plitnick on Wed, 06/10/2026 - 20:25 New legislation could codify Tel Aviv's interests as a legal priority and grant it a permanent seat at the table for strategic decisions Demonstrators protest against US support for Israel amid the conflict with Iran, in Los Angeles, California, on 18 June 2025 (Scott Olson/Getty Images/AFP) On Israel’s position in American politics has shifted, dramatically and permanently. This is clear not only in opinion polls of US voters, but in the rhetoric of political campaigns, which are more focused than ever on foreign policy - yet go out of their way to avoid any mention of Israel . US policy continues to lag far behind public opinion, which now clearly wants an end to support for Israel’s genocide in Gaza , its invasion of Lebanon , and its outsized influence on US policymaking.